Alphabet (Google) vs HubSpot

A named tab in Google Search — "our most powerful AI search, with more advanced reasoning and multimodality" — that answers a query conversationally over web sources rather than with a link list.

Standalone mobile app (iOS/Android) delivering personalized, AI-illustrated daily stories synthesized from a user's connected Google services (Gemini, Gmail, Calendar, Photos, YouTube, Search).

Google's assistant for chat, research, image generation and work across Google apps.

A source-grounded research tool that summarizes, answers questions from and generates audio overviews of documents a user uploads.

AI filmmaking application for creating cinematic clips and scenes, built on Veo (video), Imagen (image) and Gemini (prompting) — the application layer above the Veo model already recorded in models.json.

Agentic music co-producer, formerly ProducerAI and graduated from Google Labs, that chats with you about ideas, generates and edits songs, learns your style, and offers free unlimited downloads.

An AI-assisted video creation and editing application bundled with Google Workspace that generates video from text prompts, slides or screen recordings.

A Google Labs science tool (built with Gemini Notebook) that runs a comprehensive literature search, structures results in a data table and produces reports, slide decks and infographics.

AI-powered concepting board for exploring, expanding and refining visual/creative ideas.

Google Labs experiment; explicitly waitlisted at evaluation time.

An agentic research engine (built with AlphaEvolve and ERA) that generates and scores code variations against the user's optimisation metrics to discover models and algorithms.

A multi-agent research tool (built with Co-Scientist) that simulates the scientific method to identify knowledge gaps and propose testable research plans.

An autonomous coding agent that clones a GitHub repository, plans and writes code changes in a cloud VM and opens a pull request for review.

Studio inside Gemini Enterprise for Customer Experience for building, testing and deploying customer-facing AI agents across voice and chat channels.

A seat-licensed enterprise application for discovering, building and running AI agents across an organization's business tools, formerly branded Agentspace.

Lets analysts create, train and run machine-learning and generative-AI models inside BigQuery with GoogleSQL — from trained regression and forecasting models to remote calls on Gemini and Cloud AI APIs — without moving the data out.

Google Cloud's platform for training, tuning, serving and evaluating models and agents.

Google Cloud's customer-experience suite — Customer Experience Agent Studio, Agent Assist, Customer Experience Insights and Contact Center as a Service — for building AI agents and assisting human agents across contact-centre channels.

An AI assistant in Content Hub that generates full blog post drafts, outlines and titles from a topic or prompt.

An AI writing assistant embedded in Content Hub that drafts marketing copy, landing pages and website content from a prompt.

An AI assistant in Marketing Hub that drafts marketing and sales emails — subject lines, body copy and variants — from a short prompt.

A workspace that surfaces leads, deals and target accounts, with suggested tasks drawn from real-time buying signals, AI-generated deal insight summaries, meeting-preparation materials, and an integrated prospecting agent, to help reps prioritise high-value opportunities and execute the next best action.

An AI assistant in Marketing Hub that generates individual social media post copy and ideas from a prompt — distinct from Social Media Agent, which autonomously plans and schedules a month of posts.

A cross-Hub AI feature (Marketing, Sales and Service) that condenses long records, threads and conversations into short summaries.

An AI tool in Content Hub that generates a complete website — pages, layout and copy — from a short prompt describing the business.

Conversational AI assistant embedded across HubSpot that answers from a company's CRM data, HubSpot Academy and knowledge base, drafts content and summarises meetings.

An AI tool in Content Hub that repurposes one piece of long-form content into multiple derivative formats (social posts, blog snippets, emails).

Answer engine optimization software that tracks how a brand appears in ChatGPT, Gemini and Perplexity answers and recommends changes to improve that visibility.

Analyzes meeting transcripts and deal history to suggest post-meeting CRM updates, draft follow-up emails and surface next-step tasks for sales reps to review and apply in one click.

AI agent that analyzes past social performance, business details and industry best practices to generate and schedule a month of social post suggestions across Facebook, LinkedIn, X and Instagram, with human review before publishing.

AI agent that uses CRM and business context to draft and scale content marketing -- landing pages, blog posts, meta descriptions and internal links -- with pre-publish automation tasks.

An AI support agent that answers customer questions and resolves tickets across channels with cited answers, escalating to a human when needed.

An AI agent that researches CRM records, calls, emails, documents and web sources to answer custom business questions and populate smart properties at scale.

Also branded "Breeze Knowledge Base Agent" on its own page: an AI agent that turns support conversations into searchable self-service knowledge-base articles automatically.

An AI sales agent that monitors accounts for buying signals, sources and enriches contacts, and drafts personalized outreach in each rep's voice.

A no-code canvas for building custom AI agents from prompts, CRM data and company knowledge, with per-action approval controls before an agent runs autonomously.

HubSpot's hub for running, building and managing AI agents across marketing, sales and service on top of Smart CRM data.

The shared customer database under every HubSpot Hub, with a free edition; its AI enriches contact and company records from emails, calls and the web, detects and merges duplicate records, flags data issues, and answers questions about a customer through a Data Agent that searches the CRM, calls, documents and the web.