Docusign vs ServiceNow

Docusign — Application · Public · $12.7B mkt cap · 4 of 4 figures sourced  |  ServiceNow — Application · Public · $130.1B mkt cap · 4 of 4 figures sourced

Relationship

Assembled from the recorded fields for this pair, not hand-checked. The comparison below is read from each company’s own profile.

Aligned comparison

FieldDocusignServiceNow
Market cap$12.7B$130.1B ServiceNow has 10× more
Employees7,04429,187 ServiceNow has 4.1× more
Founded20032003 match
StatusPublicPublic match
CategoryApplicationApplication match
Stack layerAI agent, Application, PlatformAI agent, Application, Developer tool, Platform
HeadquartersSan Francisco, USASanta Clara, USA

Capability overlap

Shared · 7

Agent orchestrationData analysisData securityDocument extractionKnowledge retrievalText generationWorkflow automation

Not verified for ServiceNow · 3

Identity verificationLegal drafting and reviewSummarization

Recorded for Docusign. ServiceNow’s product records say nothing either way — a missing record is not a missing capability.

Not verified for Docusign · 7

Agentic codingCode generationCustomer supportEvaluation and observabilityGuardrails and safetyVoice agentSearch answers

Recorded for ServiceNow. Docusign’s product records say nothing either way — a missing record is not a missing capability.

Products, side by side

Algorithmic pairing — assembled from recorded fields, not hand-checked

Docusign

Application

Docusign AI-Assisted ReviewApplication

An AI contract-review tool embedded in Microsoft Word that redlines agreements against playbooks, drafts clause language from plain-language instructions, and answers questions about a contract.

Docusign Agreement ManagerApplication

An intelligent agreement repository that uses Docusign Iris to automatically extract key terms, obligations and deadlines from stored contracts and make the portfolio searchable and reportable.

Docusign CLMApplication

Contract lifecycle management application filed under Docusign IAM: it generates contracts from dynamic templates and uses AI to flag non-compliant clauses, suggest approved language and draft new clauses, runs AI-assisted review, negotiation and summarisation, extracts key terms automatically and answers questions over the repository, all driven by Docusign's Iris AI engine. Sold through sales only.

Docusign IdentifyApplication

Family of AI-powered identity-verification and authentication products, using AI-enabled document and biometric liveness checks to validate signer identity, with certified-agent review for inconclusive cases.

Docusign Workflow BuilderApplication

No-code builder for agreement workflows that connects intake, document generation, conditional routing and signature steps and syncs data with CRM, procurement, storage and HR systems; Docusign's AI enters through agents that can be dropped into a workflow 'to handle dynamic, judgement-based tasks'. Included in every Docusign IAM plan, with a per-plan cap on the number of workflows.

AI agent

Docusign Iris AI AgentsAI agent

Ready-to-deploy and custom AI agents that act on a company's agreement context to triage intake, redline contracts against standards, and assemble relationship briefs.

Platform

Docusign IAMPlatform

Intelligent Agreement Management platform built around Iris, Docusign's AI that reads a customer's contracts and surfaces obligations, risks and renewal dates, plus an Agreement Manager and Workflow Builder for acting on what it finds.

Docusign IrisPlatform

Docusign's agreement-AI layer that extracts data from contracts, surfaces risk and renewal insights, and powers the assistant and agents across the IAM platform.

ServiceNow

Application

AI SearchApplication

ServiceNow's generative-AI and semantic search layer, surfacing answers from knowledge articles, FAQs and platform data across portals, mobile apps and Virtual Agent.

ServiceNow Action FabricApplication

Lets any AI agent (Claude, ChatGPT, Gemini or custom) execute governed ServiceNow actions headlessly through MCP and A2A protocols, applying ServiceNow's own workflow guardrails to third-party agent calls.

ServiceNow Document IntelligenceApplication

AI document-processing app that extracts information from PDFs and scanned documents and classifies multi-page documents by user-defined type, with human-in-the-loop feedback for variable documents.

ServiceNow OttoApplication

An AI assistant that unifies Now Assist, Moveworks and AI Experience into one voice, chat and text interface for completing work across ServiceNow-connected systems.

ServiceNow Predictive IntelligenceApplication

Built-in machine-learning layer that classifies and routes incidents/cases, generates smart recommendations, detects major incidents and predicts resolution times across Now Platform workflows.

AI agent

AI AgentsAI agent

Autonomous agents that execute IT, HR and customer service workflows on the Now Platform.

Build AgentAI agent

Creates and updates ServiceNow applications from natural-language prompts (ServiceNow's vibe-coding / app-building agent).

Platform

AI Control TowerPlatform

Governance layer that inventories every AI agent, model and MCP server in an estate and monitors what they do.

No counterpart

ServiceNow sells these in a stack layer with no product recorded for Docusign yet — nothing on the other side to compare them against.

Developer tool

AI Agent StudioDeveloper tool

ServiceNow's tool for building and testing enterprise AI agents on the Now Platform.