Pegasystems vs Typeface

Pega's real-time decisioning engine for marketing and customer experience teams: it picks the next best action for each customer across web, mobile, email, in-store and phone, and uses GenAI to adjust content and messaging as it runs. One of the products in the Pega Infinity portfolio.

A generative-AI tool for marketing and CX teams to design customer journeys and preview AI-driven personalization strategies, whose output can be imported into Pega Customer Decision Hub.

Automates customer-service journeys using AI-driven workflow automation and robotic process automation.

An always-on generative-AI mentor embedded in Pega workflows that analyzes in-progress work and gives step-by-step guidance to help users complete cases correctly.

An AI knowledge assistant that connects to existing enterprise content stores and answers questions from customers and employees across customer-facing and employee-facing applications.

Applies real-time predictive AI and event processing to running workflows to predict and prevent SLA breaches, address service delays proactively, and route work more effectively.

An orchestration layer that registers AI agents, workflows and data from Pega and third-party systems into a unified directory and routes user requests to the right agent or workflow, with support for MCP and agent-to-agent communication.

Builds custom agents that turn a complex marketing process into a repeatable workflow, grounded in the company's own marketing context.

Turns a marketing workflow into a custom agent over MCP and APIs, for teams building on their own infrastructure.

Grounds every asset Arc's agents produce in an organisation's own brand guidelines, approved layouts and audience context.

The workspace where planning, review and approval happen across Arc's agents and outputs.

Personalises content to an individual brand rather than producing generic output, reusing the same brand context Arc's other products draw on.

Generates on-brand images and copy from a prompt, aimed at giving marketers a starting visual vocabulary.

Four-part agentic marketing system: Arc Graph grounds every asset in brand guidelines, approved layouts and audience context; Arc Agents do the work at each stage and channel; Arc Spaces carries planning, review and approval; Arc Forge turns a workflow into a custom agent over MCP and APIs.