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Pega Customer Engagement Blueprint

Application

by Pegasystems

A generative-AI tool for marketing and CX teams to design customer journeys and preview AI-driven personalization strategies, whose output can be imported into Pega Customer Decision Hub.

Find alternatives to Pega Customer Engagement Blueprint

Page states 'It's a SaaS product that is freely available on Pega.com.' No figures. Acting on the output at scale points to Pega Customer Decision Hub, which is itself quote-only and is NOT recorded in this dataset (see the batch report's borderline section).

What it does

• Marketing content
• Workflow automation

Sources

Pricing

Official documentation · 5 Sep 2026

Free-availability sentence on the page; no price shown. Floor: Freely available on Pega.com; floor $0.

Description

Official documentation · 5 Sep 2026

Own page; listed as 'Pega Customer Engagement Blueprint' on the pega.com/products index. GenAI-powered collaboration tool letting marketers 'visualize the potential of their customer engagement program'; supports export and import of Blueprint artifacts into Customer Decision Hub.

Sold within

Official documentation · 15 Sep 2026

Live re-check 2026-09-15 (recorded as official-docs rather than company-disclosure for the validator-constraint reason): the page states outright "Anyone can use Blueprint! It's a SaaS product that is freely available on Pega.com," naming Customer Decision Hub only as an optional downstream import target.

Also from Pegasystems

• Pega Platform Platform

  Pega's platform for orchestrating agents, people and systems on the same work: Blueprint generates the workflow design, Pega GenAI runs inside it, and the decisioning engine the company has sold for four decades is what the agents act on.

• Pega Blueprint Developer tool

  An AI-powered application design tool that analyzes existing systems and documentation to generate build-ready workflow applications that can be imported into Pega Platform.

• Pega Knowledge Agent Application

  An AI knowledge assistant that connects to existing enterprise content stores and answers questions from customers and employees across customer-facing and employee-facing applications.

• Pega Agentic Process Fabric Agent platform

  An orchestration layer that registers AI agents, workflows and data from Pega and third-party systems into a unified directory and routes user requests to the right agent or workflow, with support for MCP and agent-to-agent communication.

• Pega Process AI Application

  Applies real-time predictive AI and event processing to running workflows to predict and prevent SLA breaches, address service delays proactively, and route work more effectively.

• Pega Customer Decision Hub Application

  Pega's real-time decisioning engine for marketing and customer experience teams: it picks the next best action for each customer across web, mobile, email, in-store and phone, and uses GenAI to adjust content and messaging as it runs. One of the products in the Pega Infinity portfolio.

• Pega GenAI Coach Application

  An always-on generative-AI mentor embedded in Pega workflows that analyzes in-progress work and gives step-by-step guidance to help users complete cases correctly.

• Pega Customer Service Application

  Automates customer-service journeys using AI-driven workflow automation and robotic process automation.

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