ServiceNow vs Splunk

ServiceNow — Application · Public · $130.1B mkt cap · 4 of 4 figures sourced  |  Splunk — Infrastructure · Acquired · 1 of 1 figure sourced

Relationship

Assembled from the recorded fields for this pair, not hand-checked. The comparison below is read from each company’s own profile.

Aligned comparison

FieldServiceNowSplunk
Size$130.1B mkt capnot disclosed
Employees29,187—
Founded20032003 match
StatusPublicAcquired
CategoryApplicationInfrastructure
Stack layerAI agent, Application, Developer tool, PlatformApplication, Developer tool, Platform
HeadquartersSanta Clara, USASan Jose, USA

Capability overlap

Shared · 4

Agent orchestrationData analysisData securityEvaluation and observability

Not verified for Splunk · 10

Agentic codingCode generationCustomer supportDocument extractionGuardrails and safetyKnowledge retrievalText generationVoice agentSearch answersWorkflow automation

Recorded for ServiceNow. Splunk’s product records say nothing either way — a missing record is not a missing capability.

Not verified for ServiceNow · 2

Model trainingThreat detection and response

Recorded for Splunk. ServiceNow’s product records say nothing either way — a missing record is not a missing capability.

Products, side by side

Algorithmic pairing — assembled from recorded fields, not hand-checked

ServiceNow

Application

AI SearchApplication

ServiceNow's generative-AI and semantic search layer, surfacing answers from knowledge articles, FAQs and platform data across portals, mobile apps and Virtual Agent.

ServiceNow Action FabricApplication

Lets any AI agent (Claude, ChatGPT, Gemini or custom) execute governed ServiceNow actions headlessly through MCP and A2A protocols, applying ServiceNow's own workflow guardrails to third-party agent calls.

ServiceNow Document IntelligenceApplication

AI document-processing app that extracts information from PDFs and scanned documents and classifies multi-page documents by user-defined type, with human-in-the-loop feedback for variable documents.

ServiceNow OttoApplication

An AI assistant that unifies Now Assist, Moveworks and AI Experience into one voice, chat and text interface for completing work across ServiceNow-connected systems.

ServiceNow Predictive IntelligenceApplication

Built-in machine-learning layer that classifies and routes incidents/cases, generates smart recommendations, detects major incidents and predicts resolution times across Now Platform workflows.

Developer tool

AI Agent StudioDeveloper tool

ServiceNow's tool for building and testing enterprise AI agents on the Now Platform.

Platform

AI Control TowerPlatform

Governance layer that inventories every AI agent, model and MCP server in an estate and monitors what they do.

Splunk

Application

Splunk Enterprise SecurityApplication

Integrated threat detection, investigation and response platform with agentic AI, SOAR, UEBA and SIEM unified into one SecOps experience.

Splunk IT Service IntelligenceApplication

AIOps and service-intelligence solution that uses AI-driven field discovery and AI-generated event correlation, summaries and root-cause guidance to connect IT events to business service health.

Splunk Observability CloudApplication

Observability platform where AI agents correlate signals across domains, propose remediation actions such as rollbacks or capacity changes, and provide dedicated agent/AI-system observability alongside infrastructure monitoring.

Developer tool

Splunk AI ToolkitDeveloper tool

Platform for building, deploying and running agentic AI systems on Splunk data.

Platform

Splunk AI AssistantPlatform

Assistant inside Splunk Cloud Platform that turns plain-English questions into SPL, the query language Splunk searches machine data with, and explains existing searches back to an analyst.

No counterpart

ServiceNow sells these in a stack layer with no product recorded for Splunk yet — nothing on the other side to compare them against.

AI agent

AI AgentsAI agent

Autonomous agents that execute IT, HR and customer service workflows on the Now Platform.

Build AgentAI agent

Creates and updates ServiceNow applications from natural-language prompts (ServiceNow's vibe-coding / app-building agent).