ServiceNow vs Upstage

ServiceNow — Application · Public · $130.1B mkt cap · 4 of 4 figures sourced  |  Upstage — Foundation Models · Private · $958.8M valuation · 4 of 4 figures sourced

Relationship

Solar Chat and AI Search do comparable work on search answers; larger scale (public).

Assembled from the recorded fields for this pair, not hand-checked. The comparison below is read from each company’s own profile.

6 of 7 capabilitiesShared product typeLarger scale

6 of 7 capabilities — Shares agent orchestration, code generation, document extraction and 3 more.

Ludbee capability tags · from the product records

Shared product type — Both ship application.

Ludbee product records

Larger scale — ServiceNow: $130.1B market cap, against Upstage's $958.8M valuation.

Ludbee scale figures · valuation, market cap or revenue estimate

Aligned comparison

FieldServiceNowUpstage
Size$130.1B mkt cap$958.8M valuation different basis
Employees29,187100 Upstage has 292× fewer
Founded20032020 17 yrs later
StatusPublicPrivate
CategoryApplicationFoundation Models
Stack layerAI agent, Application, Developer tool, PlatformAPI service, Agent platform, Application, Model API
HeadquartersSanta Clara, USASeoul, South Korea

Capability overlap

Shared · 6

Agent orchestrationCode generationDocument extractionText generationSearch answersWorkflow automation

Not verified for Upstage · 8

Agentic codingCustomer supportData analysisData securityEvaluation and observabilityGuardrails and safetyKnowledge retrievalVoice agent

Recorded for ServiceNow. Upstage’s product records say nothing either way — a missing record is not a missing capability.

Not verified for ServiceNow · 1

Model inference

Recorded for Upstage. ServiceNow’s product records say nothing either way — a missing record is not a missing capability.

Products, side by side

Algorithmic pairing — assembled from recorded fields, not hand-checked

ServiceNow

Application

AI SearchApplication

ServiceNow's generative-AI and semantic search layer, surfacing answers from knowledge articles, FAQs and platform data across portals, mobile apps and Virtual Agent.

ServiceNow Action FabricApplication

Lets any AI agent (Claude, ChatGPT, Gemini or custom) execute governed ServiceNow actions headlessly through MCP and A2A protocols, applying ServiceNow's own workflow guardrails to third-party agent calls.

ServiceNow Document IntelligenceApplication

AI document-processing app that extracts information from PDFs and scanned documents and classifies multi-page documents by user-defined type, with human-in-the-loop feedback for variable documents.

ServiceNow OttoApplication

An AI assistant that unifies Now Assist, Moveworks and AI Experience into one voice, chat and text interface for completing work across ServiceNow-connected systems.

ServiceNow Predictive IntelligenceApplication

Built-in machine-learning layer that classifies and routes incidents/cases, generates smart recommendations, detects major incidents and predicts resolution times across Now Platform workflows.

Upstage

Application

Solar ChatApplication

Research-the-web chat assistant built on Upstage's Solar LLM family, answering questions with sources.

Upstage AI SpaceApplication

Document intelligence tool that extracts, drafts and reviews document-based work; referenced in a customer testimonial as helping brokers find answers across long documents.

No counterpart

ServiceNow sells these in a stack layer with no product recorded for Upstage yet — nothing on the other side to compare them against.

AI agent

AI AgentsAI agent

Autonomous agents that execute IT, HR and customer service workflows on the Now Platform.

Build AgentAI agent

Creates and updates ServiceNow applications from natural-language prompts (ServiceNow's vibe-coding / app-building agent).

Developer tool

AI Agent StudioDeveloper tool

ServiceNow's tool for building and testing enterprise AI agents on the Now Platform.

Platform

AI Control TowerPlatform

Governance layer that inventories every AI agent, model and MCP server in an estate and monitors what they do.

Upstage sells these in a stack layer with no product recorded for ServiceNow yet — nothing on the other side to compare them against.

API service

Document ParseAPI service

API that converts PDFs and scanned documents into structured, machine-readable layout and text.

Information ExtractAPI service

API that pulls named fields out of unstructured documents such as invoices, claims and contracts.

Agent platform

Upstage StudioAgent platform

Workspace for building and running document-processing agents from Upstage's parsing and extraction steps.

Model API

Solar LLMsModel API

Upstage's family of agent-oriented language models -- Solar Pro 4 as a hosted API for terminal tasks, document workflows and multi-turn tool use, plus the open-weight Solar Open 2 (250B MoE, 15B active params) for self-hosting.