Freshworks vs Pegasystems

An AI assistant for human support agents that drafts and rephrases replies, summarizes conversations, translates in 60+ languages, surfaces resolutions from historical tickets, and flags sentiment for prioritization.

An AI analytics product for support and service leaders that detects anomalies in service metrics, raises proactive alerts, runs built-in root cause analysis, and answers questions about performance through a conversational interface.

A no-code studio for building, deploying, governing and improving custom AI agents that run against Freshservice data, connecting to the CMDB, service catalog and knowledge sources and deploying to the portal, Microsoft Teams and Slack in 40+ languages.

A Visual Studio Code extension that generates Freshworks app code from natural language, converts Figma designs or images into HTML and CSS, performs AI-assisted migrations to newer platform versions, and explains, refactors and security-checks existing code.

The umbrella AI platform embedded across the Freshworks suites, under which Freshworks ships and separately meters its named products - Freddy AI Agent, Freddy AI Copilot, Freddy AI Insights and Freddy AI Agent Studio.

Pega's real-time decisioning engine for marketing and customer experience teams: it picks the next best action for each customer across web, mobile, email, in-store and phone, and uses GenAI to adjust content and messaging as it runs. One of the products in the Pega Infinity portfolio.

A generative-AI tool for marketing and CX teams to design customer journeys and preview AI-driven personalization strategies, whose output can be imported into Pega Customer Decision Hub.

Automates customer-service journeys using AI-driven workflow automation and robotic process automation.

An always-on generative-AI mentor embedded in Pega workflows that analyzes in-progress work and gives step-by-step guidance to help users complete cases correctly.

An AI knowledge assistant that connects to existing enterprise content stores and answers questions from customers and employees across customer-facing and employee-facing applications.

Applies real-time predictive AI and event processing to running workflows to predict and prevent SLA breaches, address service delays proactively, and route work more effectively.

An orchestration layer that registers AI agents, workflows and data from Pega and third-party systems into a unified directory and routes user requests to the right agent or workflow, with support for MCP and agent-to-agent communication.

An AI-powered application design tool that analyzes existing systems and documentation to generate build-ready workflow applications that can be imported into Pega Platform.

Pega's platform for orchestrating agents, people and systems on the same work: Blueprint generates the workflow design, Pega GenAI runs inside it, and the decisioning engine the company has sold for four decades is what the agents act on.