Freshworks vs Wix

Incident management platform for engineering teams that includes AI-generated incident summaries, call transcription and drafted retrospectives.

An AI assistant for human support agents that drafts and rephrases replies, summarizes conversations, translates in 60+ languages, surfaces resolutions from historical tickets, and flags sentiment for prioritization.

An AI analytics product for support and service leaders that detects anomalies in service metrics, raises proactive alerts, runs built-in root cause analysis, and answers questions about performance through a conversational interface.

Cloud contact-center and phone platform with call routing, speech-enabled IVR and AI-powered voice bots that answer repetitive queries, priced per agent plus per-minute call charges.

Messaging and live-chat product for customer support on web, app and messaging channels, with AI-driven bots, the Freddy AI Agent add-on billed per 100 sessions and the Freddy AI Copilot add-on for agents.

Customer service helpdesk software with email AI agents that understand customer intent and take action to resolve, and an AI Copilot for agents.

Omnichannel customer service helpdesk software with ready-to-use AI agents that understand intent and take action to resolve across channels.

Marketing automation for email, SMS, WhatsApp and social campaigns, with Freddy AI for marketing that drafts personalized campaigns and insights, predictive segmentation and AI-powered chatbots that capture leads.

A sales CRM in which Freddy AI scores leads, recommends deals and writes emails.

An IT service management platform whose AI interprets conversational requests, matches them to service context and resolves them end to end.

A no-code autonomous AI agent that resolves customer and employee queries across email, webchat, WhatsApp and social channels in 60+ languages and takes real-time backend actions such as refunds, order updates and booking changes.

Generative-engine-optimization report in Wix's SEO and analytics dashboard that tracks how often ChatGPT, Gemini, Perplexity and Claude cite a site for chosen questions, analyses sentiment about the brand, benchmarks competitors and counts traffic arriving from AI platforms.

Wix's AI website editor: describe a site and it generates pages, sections, copy and images, then lets the user move between prompting its built-in agent Aria and drag-and-drop editing, with checkout, bookings and courses wired in.

Site chat app for Wix businesses that answers visitors' questions from the site's content and owner-added knowledge and restriction rules, recommends products and services with links, captures leads, and lets the owner take over replies manually.

Wix's AI design platform where a chat-driven design agent generates and refines images, logos, social posts, videos, documents and presentations, choosing among models from OpenAI, Google, ByteDance, Recraft and Ideogram, with a photo editor, video maker and PDF editor alongside.

Wix's built-in AI agent that, in the site dashboard, answers questions about the business, reads and updates site data, writes blog posts and marketing plans and troubleshoots domains and payments, and in the Wix Harmony editor redesigns pages, writes copy and generates images on request.

Wix's marketing agent creates personalized marketing plans and prepares content for user approval.

Standalone multi-agent assistant for small-business owners: a central orchestrator assembles outreach, marketing, scheduling, research, finance and design agents around the business, connects them to its calendar, inbox, CRM and payment tools, and acts on approved workflows, with or without a Wix site.